Misty in the Media
“It matters because we’ve all had heroes, and in an age where athletes, celebrities, and musicians are these untouchable forces on pedestals, young girls look at Misty Copeland and think, “Hey! She looks just like me!” It matters because entire life courses have been altered due to the belief that our weaknesses overshadow our strengths, and WE have let this happen without accepting that one cannot exist without the other.
That’s true for both genders.
Imagine if Misty Copeland had said, “I get it. I don’t look like a “typical ballerina”. I guess I should go do something else with my undeniable talent and potential.”
Yeah. Let that blow your mind.”
When two members of senior management at GYK Antler approached me with an opportunity to speak with Digiday about Misty Copeland’s partnerships ranging from Under Armour to Barbie, why brands were seeking her out, and why it matters at all, my first instinct was, “HELL YEAH!”
I am a woman who has worked in advertising for the last five years. I have witnessed agencies and brands alike pull appalling stunts on behalf of women. But honestly, I (initially) said yes because I just love Misty Copeland. She’s a rock star.
For those of you who aren’t familiar, or have been living under a rock, Misty Copeland is a professional ballerina who grew up in poverty, spent her childhood not knowing where she was going to sleep, if she was going to eat, and dancing to Mariah Carey to keep her spirits up. Oh yeah, and she had no experience in ballet until…
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