When agriculture meets social media in rural Vermont

What happens when agriculture meets social media? So far, from the all lessons learnt and stories that we have been getting, the results can be outstanding, regardless of whether we are talking about Farms using cutting edge technologies in Vermont USA or small holding farmers connecting to their markets through text messages.

Follow this link to read the full exchange between Hootsuite and Alison Kosakowski when they  connected to discuss why teaching farmers the value of using social media to promote agriculture is important and how HootSuite can help.


Alison Kosakowski comes with a background on PR where she championed advertising and communications campaigns for international brands like Playtex, Hasbro, Sharp Electronics, and Maersk. She moved to Vermont and is now learning and sharing her adventures on the farm using the social media. She is currently the Marketing and Communications Director for the Vermont Agency of Agriculture, managing events, PR, and all of the Agency’s media channels (print, web, social). Her job is about building a brand for Vermont Agriculture.

Excerpt from the interview is given below:

SM: Why is it important for farmers to learn how to market themselves, especially in social media?

AK: If you are selling directly to the public, you need to build awareness for what you offer. What makes you different and why should customers choose you? Social media can help farmers develop a relationship with their customer base by allowing them to tell their farm’s story, share experiences and communicate their value proposition.

On a very practical level, social media is an affordable way to reach consumers. The margins in farming are tight, so paid media is not always an option.

SM: What are you teaching them to share in social media?

AK: The first step is to communicate what’s for sale and where people can buy it. This seems basic, but if potential customers don’t know what you have to offer, and where they can get their hands on it, you won’t see any lift from social media.

Beyond that, every farm has a story. If customers wanted anonymous food, they’d go to the supermarket. I encourage farmers to talk about what makes their products special, to share information about how they farm and to allow their farm’s personality to shine through.

Many farmers are brand new to social media, so my first task is usually helping them understand and set up the basic channels, like Facebook and Twitter. I help them identify a voice for their business, create a basic “editorial calendar” for posts, and understand the ways in which they can use these channels to create customer loyalty, grow awareness for their business and drive sales.

The whole interview is practical, full of great pointers and laced with humanity. It gives you an insight into the people at these farms that she is promoting… quite an achievement in my view. Take the time to read the entire article, its well worth it 🙂 and you can follow Alison on Twitter @VTFarmGirl.


Posted on June 24, 2013, in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Hi! Stumbled upon your blog by accident and am so humbled to be featured! Very kind of you. Great blog! Thanks again! -Alison Kosakowski


    • oh wow! Imagine you here 😀 LOL! Small world!

      Please do stop by and let us know how things go on your end. I think what you are doing is amazing and more people need to do it. Replication is the highest form of flattery 😀


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Fortuitous Forty!!!

figuring out life after 40...

Inner Whispers

Messages from Within

Triangle Below Canal Street

Don't Sleep On This

House of Uncommons

The uncommon perceptions, wisdom, and senses


Travel, Adventure, Roadtrips

Attila Ovari

Loving Life and Inspiring Others


global group of international organization for poverty & disable development program


finishing lives since the era of dinosaurs

Kezia Lubanszky

Writer, Editor, Bridget Jones Enthusiast

Tania Marie's Blog

Creating Life as a Work of Art

How Far From Home

Freelance Photographers & Filmmakers Traveling Around The World

we hunted the mammoth

the new misogyny, tracked and mocked

Southern Ohana

Southern Ohana

Kendall Kessler Art

Original Art by Award Winning Artist Kendall Kessler

Just A Primer

Musings and other thoughts on beauty.


food safety, food law, food frauds, food recalls, food

The Renegade Press

Tales from the mouth of a wolf

Reiki Mark Cross

Peace, happiness and relaxation

My Life

The Daily Adventures of a Single Mom

traces of orange


Agro and Farming

A Blog about Agriculture and Farming related NEWS, Reviews, Technologies, Products, Crops, Tips, Thoughts, Stories and lots . . .


Between An Island of Certainties and the Unknown Shore


Explore ideas worth spreading


This site is all about ideas

A Narcissist Writes Letters, To Himself

A Hopefully Formerly Depressed Human Vows To Practice Self-Approval

Casey Fiesler

#academia #internet #law #feminism #geek


just another boy who wants to be a girl

The Accidental Mathematician

Because "exact science is not always exact science."


A place for lovers of Yin and Yang to unite

Critical Dispatches

Follow me on Twitter and Instagram @RichyDispatch

Affairs News

The mouthpiece of the Minorities in Bangladesh


hacking health, designing life

সাদাসিধে কথা আর্কাইভ

মুহম্মদ জাফর ইকবাল এর কলামগুলোর সংগ্রহ

The Belle Jar

"Let me live, love and say it well in good sentences." - Sylvia Plath

Single Mom Spot

Strength in the Singular

Where is Shyamni?

Being Sharon; finding Shyamni...

The Bachelor of Arts in Liberal Studies

Online Programs in the Humanities and the Social Sciences at UNCG

A Travel Blog

By Lena Desmond

TED Blog

The TED Blog shares interesting news about TED, TED Talks video, the TED Prize and more.

Kindness Blog

Kindness Images, Videos, True Life Stories, Quotes, Personal Reflections and Meditations.

The Only Way Is Dhaka!

Daily blog of an Englishwoman (married to a Bangladeshi) living in Dhaka, Bangladesh....

Great Books of the Western World

The unexamined life is not worth living.

%d bloggers like this: